Thursday, January 28, 2010

Natural Capitalism

Perhaps, some will appreciate how the Rocky Mountain Institute out of Snowmass, Colorado, marshalls the Four Principles of Natural Capitalism:
  • Radical resource productivity: Using natural resources far more efficiently is both profitable and better for the environment.
  • Biomimicry: Using nature as mentor, model, and measure yields superior design solutions that profitably eliminate waste, loss, and harm. Nature offers extraordinary design solutions honed by 3.8 billion years of rigorous testing; whatever didn’t work was recalled by the Manufacturer.
  • Service and flow economy: Providing appropriate services in place of direct product consumption—decreasing costs, hassles, and material waste. The concept entails a new perception of value, a shift from the acquisition of goods as a measure of affluence to an economy where the continuous receipt of quality, utility, and performance promotes well-being.
  • Reinvestment in natural capital: Sustaining, restoring, and expanding stocks of natural capital will help reverse world-wide planetary destruction, so that the biosphere can produce more abundant ecosystem services and natural resources.
And leads the charge to transform our prodigious, if not prodigal, consumption of fossil fuels with energy efficiency and renewables.
The power system that generates, transmits, and distributes our electricity has not changed significantly in a century. Our mission is to eliminate electricity’s contribution to climate change by immediately transitioning to energy efficiency and renewables. What’s exciting is that even in light of significant challenges such as climate change, this vision is vital and is within our reach. Many of the necessary elements have been shown to work or are on the verge of becoming technologically and economically viable. Leading the Journey to a Low-Carbon Electric System

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